Self-Promotion: 5 Tips on Marketing for Hairstylists

Written by TINA-Admin on in Cosmetology, Latest News, SKills & Training

Marketing Tips to Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of Elevate Salon Institute, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

Self Promotional Guide For Hairstylists
Looking for the best tips to get you ahead in the hair styling world? Check out ESI Miami Beach’s Cosmetology Hairstylist marketing guide – FREE

Hair Goals: Importance of a Hair Consult

Written by TINA-Admin on in Cosmetology, Latest News, SKills & Training

One of the first things you need to learn as a hairstylist is how to conduct a great hair consultation.

When a client comes for a cosmetology salon visit, the first fifteen minutes are for getting to know them and understanding as much as possible about their hair and their goals.

Below we’ve outlined several types of questions to ask to get to know your client. You’ll be able to build rapport and encourage them along the way with these helpful questions!

The Importance of Getting to Know Your Client

When you have a beauty consult with a new client, you can learn their hair expectations. You’ll find out what the client likes about their hair and what they don’t like. Frame it in the form of a casual question, like this:

  • What’s your favorite thing about your hair?
  • What are your hair goals?
  • If you could change one thing about your hair, what would it be?

Through no-pressure questions like these, you’ll learn vital information about your client and their needs. Being friendly and approachable is the best way to ensure a good consult.

Without an informative beauty consultation, you won’t be able to prescribe the right products or effectively cut, color, and style their hair. If you want satisfied clients, you have to get to know them first. It’s the only way you’ll be successful.

What Does Beauty Consultant Mean?

As a beauty consultant, you’re on a mission. You need to put your clients at ease and encourage them when they feel vulnerable in their hair journey. You’re like a coach, helping them achieve their goals.

During your beauty consultation, you’ll ask questions like:

  • How do you like to wear your hair?
  • How do you part it?
  • What products do you like to use?
  • Do you spend a lot of time in chlorine or in the sun?

Keep in mind you can meet with your clients online via Zoom if they’re more comfortable. Virtual consultations aren’t just for Covid times.

They usually only take about 15 minutes. Because it’s so short, a virtual consultation is a great way to set up for an in-person appointment. You can meet with your clients at home before they make the trip to the salon.

Questions to Ask at a Hair Consultation

Asking the questions above can help you get started with your consultation. Here are some more hair consultation questions to ask:

  • When was the last time you got your hair colored?
  • How often and what type of products do you use?
  • Do you use heat on your hair?
  • Do you have any skin sensitivities?

Once you know the answers to these questions, you can prescribe products that can help your client. Remember you’re not a salesperson. You’re actually holding the answer to a lot of their hair woes, and you’re giving them the opportunity to solve them.

Taking the Time

Having an effective consultation means taking the time to understand your client and encourage them. You’ll conduct your hair consultation and then be able to provide for their needs and prescribe the right products.

If you haven’t already joined our program and it sounds right for you, apply today to get started!