Book of Business 101

Get More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provides the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at Elevate Salon Institute to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for? Your dream career is waiting for you.

Education in the Beauty Industry Opens Career Doors

Education Means Acceleration in the Beauty Industry.

The beauty industry is constantly growing and soon, it’ll be worth more than $800 billion by 2025. This is part of the reason why so many are pursuing a career in the beauty industry.

But is it worth going to school for cosmetology? Why should I go to school for it if I want to break into the beauty industry?

When it comes down to it, the beauty industry is a complicated field with many moving parts. Proper education can do wonders for those looking to accel in this profession.

Read on to find out why education in the beauty industry is so crucial in 2021.

Growth of the Beauty Industry

When we talk about the beauty industry, we don’t exclusively mean salons and in-person businesses. Those places will remain important for years to come. But we have to consider how technology contributes to the current beauty landscape.

Beauty entrepreneurs and educators like Huda Kattan are worth millions of dollars. Why? Because she could leverage her blogs and industry knowledge to reach a wide audience.

All beauticians should know how cosmetology and technology go together. This is why the beauty industry is taking off and why education is so crucial.

What Would I Learn At Beauty Schools?

But what specifically would you learn in contemporary beauty schools?

For starters, beauty technology is becoming more efficient than ever. Consumers want the best products for their hair, skin, and other cosmetics.

Beauty schools are instrumental in teaching you how to master those skills and giving you insights into social media and other aspects of digital marketing.

There’s a reason why Instagram and TikTok influencers are helping drive the beauty market. Leveraging a digital audience is becoming a must in today’s beauty landscape.

You also have to learn about virtual consultations, something that’s becoming important post-pandemic. You might even get to learn about how AR and artificial intelligence affects beauty products.

It all comes down to what your beauty school’s offering. Most have robust sets of classes that’ll help you stay ahead of the competition.

Why Education in the Beauty Industry is Crucial

So what are the benefits of getting more education in the beauty industry?

For those who are already experienced in cosmetology or hairstyling. You can enter the market ahead of other professionals because you get expert advice from the best teachers out there.

Beauty schools also provide key insights into technology and digital marketing. It’s no secret that that’s become so crucial in today’s beauty landscape. Knowing how to market yourself is an indispensable skill.

These skills also help you keep up with the latest trends. The things you learn in beauty school are generally scalable regardless of whether you own your own salon or are running an online store.

Leverage Beauty Industry Education Today

With the profession rapidly growing, finding beauty industry jobs can be tough. Leveraging proper education in the beauty industry will help you stay ahead of the game right from the onset. Use this article to understand why going to beauty school is such a crucial decision.

If you’re looking for a renowned beauty school in the Miami Beach, FL area, contact us today!