5 Best Tips For Becoming a Hairstylists

Career Skill Tips For Career Hairstylists

As of 2019, there were more than 558,000 hairdressers, cosmetologists, and hairstylists in America.

If you’re looking to set yourself apart from others that work in the hairstyling industry or want to join them, you need to check out the professional hairstyle tips we’re about to share with you.

Along with these tips, you’ll find strategies on how to become a successful hairstylist and cosmetologist.

1. Have Your Business Card Ready

The only way to gain business as a hairstylist is to attract the right clients and advertise your services. For this reason, the first tip we have to offer you is to always have a business card on hand.

No matter where you are, you’ll have a card with your contact information ready to give to potential clients. You should also take advantage of social media and create accounts to advertise the work you’ve done in the past.

On social media, your work will speak for itself and help you to attract more clients.

2. Solid Marketing Plan

Above we mentioned having a business card ready at all times, but that’s not the only tool you should have in your marketing strategy. We recommend that you take some time to decide what type of clients you want to attract to your business.

Once you’ve got a better understanding of your ideal client, you can take the time to ensure that all forms of marketing you’re using are geared towards them. Ensure that your branding speaks volumes about who you are as a hairstylist and what you’re able to provide to clients.

3. Continue to Educate Yourself

Even after you’ve graduated from cosmetology school, there’s always something you can do to become a better hairstylist. We recommend that whenever the opportunity presents itself, you should always take the chance to gain more knowledge and get more training.

The hairstylist industry is changing every day, which means you need to stay updated on the newest trends and perform them correctly. The more time you spend learning, the more confident you’ll be when performing these services.

4. Detail Your Process

When clients know what you’re going to be doing during their appointment, it helps them place more trust in you. This is one of the best hair tips we have because there are many times in history when a hairstylist began the process of doing a client’s hair, and the client had no idea what was going on.

Not only is this a bad practice, in the end, but your client could also potentially be upset with the results of the process. By communicating from the beginning, you clarify what will occur, and the client can change their services if they need to.

5. Be Professional 

It’s easy to become relaxed in the salon atmosphere and give in to the temptation of gossiping and talking loudly. You might be having fun, but this doesn’t say that you’re professional.

When you’re at work, always ensure that you act professionally by doing things like:

  • Getting to work earlier
  • Keeping your workspace clean
  • Help other stylists when possible
  • Dress appropriately
  • Handle clients with care

These things speak volumes about who you are as a stylist. It’ll also help you retain and gain more clients.

Hairstyling 101: Tips You Need to Know

Several tips can help you get better at hairstyling, like always have a business card with you. And don’t forget to jump at any chance to get more training and continue getting better at your craft.

If you’re looking for a place that offers advanced training, contact Elevate Salon Institute. We’ll teach you a whole range of hairstyling techniques guaranteed to make you a better hairstylist.

tips for new hairstylists

Self-Promotion: 5 Tips on Marketing for Hairstylists

Marketing Tips to Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of Elevate Salon Institute, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

Self Promotional Guide For Hairstylists
Looking for the best tips to get you ahead in the hair styling world? Check out ESI Miami Beach’s Cosmetology Hairstylist marketing guide – FREE

Hair Goals: Importance of a Hair Consult

One of the first things you need to learn as a hairstylist is how to conduct a great hair consultation.

When a client comes for a cosmetology salon visit, the first fifteen minutes are for getting to know them and understanding as much as possible about their hair and their goals.

Below we’ve outlined several types of questions to ask to get to know your client. You’ll be able to build rapport and encourage them along the way with these helpful questions!

The Importance of Getting to Know Your Client

When you have a beauty consult with a new client, you can learn their hair expectations. You’ll find out what the client likes about their hair and what they don’t like. Frame it in the form of a casual question, like this:

  • What’s your favorite thing about your hair?
  • What are your hair goals?
  • If you could change one thing about your hair, what would it be?

Through no-pressure questions like these, you’ll learn vital information about your client and their needs. Being friendly and approachable is the best way to ensure a good consult.

Without an informative beauty consultation, you won’t be able to prescribe the right products or effectively cut, color, and style their hair. If you want satisfied clients, you have to get to know them first. It’s the only way you’ll be successful.

What Does Beauty Consultant Mean?

As a beauty consultant, you’re on a mission. You need to put your clients at ease and encourage them when they feel vulnerable in their hair journey. You’re like a coach, helping them achieve their goals.

During your beauty consultation, you’ll ask questions like:

  • How do you like to wear your hair?
  • How do you part it?
  • What products do you like to use?
  • Do you spend a lot of time in chlorine or in the sun?

Keep in mind you can meet with your clients online via Zoom if they’re more comfortable. Virtual consultations aren’t just for Covid times.

They usually only take about 15 minutes. Because it’s so short, a virtual consultation is a great way to set up for an in-person appointment. You can meet with your clients at home before they make the trip to the salon.

Questions to Ask at a Hair Consultation

Asking the questions above can help you get started with your consultation. Here are some more hair consultation questions to ask:

  • When was the last time you got your hair colored?
  • How often and what type of products do you use?
  • Do you use heat on your hair?
  • Do you have any skin sensitivities?

Once you know the answers to these questions, you can prescribe products that can help your client. Remember you’re not a salesperson. You’re actually holding the answer to a lot of their hair woes, and you’re giving them the opportunity to solve them.

Taking the Time

Having an effective consultation means taking the time to understand your client and encourage them. You’ll conduct your hair consultation and then be able to provide for their needs and prescribe the right products.

If you haven’t already joined our program and it sounds right for you, apply today to get started!

Book of Business 101

Get More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provides the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at Elevate Salon Institute to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for? Your dream career is waiting for you.