As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.
Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provides the most personal artistic growth for you while serving clients you love.
Your business thrives when your clients return.
That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.
The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa.
You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.
So, what distinguishes a beauty business from a beauty brand?
A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.
To help you define your mission statement and values, try to answer the following questions:
The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.
One of the great things about being a beauty service provider is that you can build a loyal clientele.
As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.
That’s the impact of branding. You are one of a kind.
To help your brand grow, keep a book of business containing your most important clients.
These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.
Keep them close. They remind you of your why and keep you on the right path.
Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.
You want to relate to your clients and you want to engage with them. But there are certain topics that don’t fare well on the chair or table.
Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.
Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.
You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.
Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?
Come join us at Elevate Salon Institute to learn the skills needed on how to be successful in the beauty industry.
We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!
What are you waiting for? Your dream career is waiting for you.