If you’ve made the brilliant decision to immerse yourself in the world of beauty, then you’ve elected to become an artist whose work is always on display.
What a thrilling thought!
Those that understand this concept also appreciate the value of being the very best version of themselves in a fast-paced and fluid industry. What do you need to know to ensure that you not only follow your dreams but enjoy the journey?
The best career in the beauty industry starts with you. Here’s an overview of what you need to know, be, and do in order to enjoy lasting success.
Expanding on the critical topic of getting to know your client includes unpacking a fascinating list of soft skills that you can develop to grow within your chosen field. Soft skills are patterns of behavior that dictate how you deal with people and pressure. Many of these highlighted below can propel your beauty career to new heights if you diligently pursue them.
Active listening means being engaged and present with your client. It involves hearing what they are saying, but also what they’re not saying. Pay attention to body language, voice tone, eye contact, and word choice. These cues come together to give you a thorough understanding of who they are and what they want.
In the same way, communication from your side during an appointment, such as telling your client what you’re doing and why, tends to build trust and rapport. It also positions you as an authority in your field and a consummate professional.
This makes a beauty consultation meaningful and helps you to deliver exactly what your client wants.
The beauty industry moves quickly and trends shift swiftly. With new products and techniques becoming available almost daily, it pays to embrace a mission of lifetime learning. Advanced training to upskill, thoroughly understand and prescribe products, and expand your beauty portfolio makes you valuable to your clients and your team.
Being the best you is to focus on continual growth and learning. Take time to join and participate in courses that challenge you, meet like-minded people, and share your knowledge and insights.
Here are soft skills that are not industry-specific but that make you an invaluable team member and the best in your field:
You may offer the finest beauty services in your area, but if nobody knows about you, then you’re winking in the dark, so to speak.
Successful marketing entails knowing your audience and creating regular, engaging content to pique their interest. Today’s host of social platforms offer an excellent way to build your brand and display your personality in a fun, appealing, and professional way.
Beauty is simply the best career for artists who are keenly focused on changing their clients’ lives for the better, and who want to make a tangible difference to people.
Whether you’re new to the beauty industry or you’re considering upskilling yourself, you’ll agree that it all starts with a proper training foundation with a reputable academy. ESI programs prepare students for much more than passing state boards. In addition to the salon training that we offer, we also provide the business and marketing skills that top salons and spas are looking for.
Take a tour of ESI to see how different it is from other beauty schools.